FITZY'S

The design for this 800-square-foot frozen yogurt and candy shop fuses a highly efficient plan with an expressive surface that cloaks the walls and the ceiling. The attention of the patrons is immediately drawn to the glowing, white volume composed of a white high-gloss surface wrapping the walls, ceiling and floor. Its striking linear pattern of coloured, acrylic strips induces a horizontal vertigo, which, seen through the glass storefront, serves as a visual invitation to pedestrians on the street.