PLATINUM CARS

Oriented toward a progressive, luxury vehicle consumer, the concept behind Platinum Cars was to insert a degree of theatricality into the purchasing process. It is not simply a sales center, but a progressive environment in which exotic cars are sculptural artworks within a sales office, common area, client lounge, car showroom, and service area. The office area is intentionally pure black and white, comprised of a disciplined material palette, and minimal detailing.